Streams progressively — you don’t need to wait for the whole file. You can also download it to listen offline.
Advertising can move demand within days. A supply chain answers in months. Most of the friction inside a growing Amazon business lives in that gap.
This episode looks at what actually happens when a campaign works better than expected: who finds out first, how long it takes for the consequences to reach inventory and cash, and why the decision to scale spend was really a decision to place a purchase order nobody has written yet.
Advertising doesn’t only report demand. It creates it — and every unit of demand it creates is an obligation somewhere else in the business.
The written companion
This covers the same ground as one of the written pieces in this section, in conversational form:
- Every advertising decision is actually an inventory decision — the same argument, written, with the mechanics set out step by step.
Where to go next
- Growth is usually a cash flow problem disguised as a sales problem — where the money to serve that demand comes from.
- Advertising debt — the dependency that builds while the campaigns are working.
- The reorder point formula — the supply side of the same decision.